Behaviorálny a experimentálny ekonomický tím MZSR

Created by Midjourney

Building trust is more important than ever

In today's dynamically changing world, where new methods and approaches are constantly coming to the fore, trust is becoming an indispensable foundation for success.


  1. Trust is the key to success in today's dynamic world.
  2. Identifying barriers and motivations is the basis for effective solutions.
  3. We focus on systemic changes along with behavioral aspects.
  4. Transparent testing of proposed solutions helps to build and reinforce trust.

In today's dynamically changing world, where new methods and approaches are constantly coming to the fore, the trust becomes an indispensable foundation for success. In our efforts to build and strengthen trusted relationships, we focus on building trust in the efficacy of behavioral science and innovative approaches. Our strategy is simple but effective: we emphasise long-term effects interventions and in detail we analyse barriers and motivations citizens in specific areas.

What does our work look like?

How do we achieve these goals? We proceed systematically and thoughtfully. We analyse existing processes in order to optimise them and achieve positive changes. The process itself is as important as the results achieved. We actively listen to citizens' views and needsto shape approaches that fully meet their expectations. The real power lies in identifying the barriers and motivations influencing human behaviour. We build on this knowledge to develop effective solutions that are not limited to behavioral aspects, but also include systemic changes. We recognize that these two aspects are closely linked, and therefore we strive to create complex approachesthat do not only focus on to change behaviour, but also on transforming the systems in which these solutions operate.

Why piloting projects is important

Experimenting and piloting projects form the key elements of our approach. We recognise that before we can implement wholesale changes, it is essential to test these new approaches at a smaller level. That is why we focus on piloting projects, which allows us to gain valuable insights into the effectiveness of our solutions and identify potential problems. These pilot projects us provide room for experimentation and adaptation to achieve effective results.

The Integrated Care Project is a great example of our approach. We are currently focusing on the physical integration of health and social care and on upgrading infrastructure and equipment (more info here). Later on, we will also look at virtual integration, because our aim is not only to remove barriers, but also to change the environment in order to bring about real and sustainable change. All our projects have long-term goals and must respond flexibly to changing conditionsbecause what is effective today can be overcome tomorrow.

Edson Junior (Unsplash)

Let's not take example from tourist traps

We reject short-term solutions that could damage trust. This philosophy is particularly applicable to one-round decisions, which we discussed in our last blog on mentalists and wizards. Having a personal interest in travel, I realize that one-round decisions are often characteristic of so-called "tourist traps“. These businesses focus on quick profits and neglect building long-term relationships and trust with their customers. Their main goal is to attract as many tourists as possible, and they probably don't care about the return. These businesses often use tricks and manipulative practices to entice tourists to buy their goods or use their services. While they may make an immediate profit, the long-term consequences can be detrimental. Customers may later feel manipulated and disappointed, which can erode the trust and reputation of these businesses.

As a result, they may need to rebrand (but this is not possible in public administration) to avoid the negative consequences of past practices and start afresh under a new name. With the development of the internet and social media, today's tourists have easier access to ratings and reviews of businesses. They like to choose businesses with positive reputations and positive reviews as they try to avoid businesses with negative experiences. This trend has led to the emergence of various apps and online platforms that allow tourists to quickly compare reviews of different businesses and make informed decisions. This is also the direction in which the application of behavioural science is moving in practice.

How important is trust in our work?

Náš hlavný cieľ spočíva v budovaní pevných základov dôvery v spoločenstvách a organizáciách, s ktorými spolupracujeme. Dôvera je kľúčová pre úspešné zavedenie nových prístupov a ich prijatie. Aktuálne pôsobím ako odborník pri vypracovaní štúdie “OECD Principles for embedding BeSci in policymaking”, kde zdôrazňujem medzi iným aj tento princíp. Naša snaha o building trust is the driving force behind our work. We believe that when people believe in the efficacy of behavioural science and innovation, the door will open for real change. Our vision is clear: we want to create an environment where trust is key to success and satisfaction for all.

About the author
Ing. Lukáš Sekelský, PhD.

He works at the Ministry of Health and leads the Department of Innovative Approaches in Health, which consists of the Behavioral and Experimental Economics Team (BEET). In this capacity, he leads various projects in areas such as integrated care, mental health, drug policy, blood donation and others.